auditSEO.online

auditseo.online/
76
amazon.com

amazon.com

This webpage has received an SEO score of 76 out of 100. We have also identified a total of 16 issues, 25 passed tests based on 41 total tests.

0.409 ms
982.599 ms
510.57 KB
86 requests

Amazon.com. Spend less. Smile more.

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

1 month ago
None
1 month ago
Basic document setup
Doctype declaration

html

The doctype declaration tells the browser about what document type to expect.
Language attribute

en-us

The language attribute tells browsers and search engines your webpage’s main language, improving accessibility and accuracy.
Meta charset

utf-8

The meta charset tag ensures your website uses the correct character encoding, preventing broken or garbled text and improving user experience.
Meta viewport

The meta viewport tag ensures your website adapts to different screen sizes, improving mobile usability and user experience, which are crucial for SEO and engagement.

Meta viewport tag is missing.

Make sure to add a meta viewport tag in your section using the tag to ensure proper display on all devices.
Favicon

https://amazon.com/favicon.ico

The favicon is a small icon that represents your website in browser tabs, bookmarks, and search results, improving branding and user recognition.
On-page SEO
Title

Amazon.com. Spend less. Smile more.

35 characters
Meta description

Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.

366 characters

Meta description is too long.

It is recommended to keep your meta description between 50-160 characters.
H1 tag

H1 tag is missing.

It is important to have one H1 heading tag on your page. Make sure to add one with 50± characters.
Meta robots

No meta robots tags have been used.

We tested your webpage for the noindex and none properties on the meta robots tag. They should not be included in your webpage to avoid being excluded from search engines.
Header robots

No robots header tag has been used.

We tested your webpage for the noindex and none properties on the X-Robots-Tag header. This header tag should not be included in your webpage to avoid being excluded from search engines.
Canonical URL

https://www.amazon.com/

The canonical tag prevents duplicate content by specifying the preferred URL, resolving issues with query parameters, non-www, and www versions and other potential issues.
SEO friendly URL

https://amazon.com

SEO-friendly URLs are clean, readable, lowercase, and use hyphens without special characters or query strings.
Open graph

  1. og:image

    https://m.media-amazon.com/images/I/31epF-8N9LL.png

  2. og:description

    Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office supplies, and more.
Open Graph tags optimize how your content appears on social media platforms, enhancing click-through rates and traffic.
Schema.org structured data

Your current plan does not allow you to access this feature.

Other headings
  1. Skip to
  2. Keyboard shortcuts
  3. Gaming accessories
  4. Get your game on
  5. Shop for your home essentials
  6. Shop deals in Fashion
  7. Top categories in Kitchen appliances
  8. New home arrivals under $50
  9. Gifts for Mother's Day
  10. Fill your basket with joy
  11. Refresh your space
  12. Deals on top categories
  13. Elevate Your Electronics
  14. Toys for all ages
  15. Most-loved watches
  16. Gaming merchandise
  17. Level up your PC here
  18. Gear up to get fit
  19. Discover these beauty products for you
  20. Most-loved travel essentials
  21. Wireless Tech
  22. Fantastic Finds for Home
  23. Score the top PCs & Accessories
  1. Amazon Music
  2. Amazon Ads
  3. 6pm
  4. AbeBooks
  5. ACX
  6. Sell on Amazon
  7. Veeqo
  8. Amazon Business
  9. AmazonGlobal
  10. Amazon Web Services
  11. Audible
  12. Box Office Mojo
  13. Goodreads
  14. IMDb
  15. IMDbPro
  16. Kindle Direct Publishing
  17. Prime Video Direct
  18. Shopbop
  19. Woot!
  20. Zappos
  21. Ring
  22. eero WiFi
  23. Blink
  24. Neighbors App
  25. Amazon Subscription Boxes
  26. PillPack
H2 to H6 headings should be used across your webpage to properly structure your content, improve readability and help search engines to understand your webpage structure.
Meta keywords

Amazon Amazon.com Books Online Shopping Book Store Magazine Subscription Music CDs DVDs Videos Electronics Video Games Computers Cell Phones Toys Games Apparel Accessories Shoes Jewelry Watches Office Products Sports & Outdoors Sporting Goods Baby Products Health Personal Care Beauty Home Garden Bed & Bath Furniture Tools Hardware Vacuums Outdoor Living Automotive Parts Pet Supplies Broadband DSL

439 characters 41 keywords
Content quality & markup
Words count

1,020 words

It is significant to have at least 300-500 words on your webpage. Ideally longer (1,000-2,500 words) & high quality content performs even better.
Top used words

amp

34

var

22

panel

22

function

19

your

19

amazon

18

nav

16

to

15

more

15

if

12

hidetimeout

11

elem

10

link

10

data

10

a

9

in

9

for

8

home

8

all

8

on

7

gt

7

and

7

parent

6

visible

6

height

6
Deprecated HTML tags

No deprecated tags found.

Deprecated HTML tags are outdated elements no longer recommended for use, as they are replaced by modern alternatives to improve web standards and functionality.
Inline CSS

  1. <img>

    display:none;visibility:hidden;

  2. <img>

    display:none

  3. <label>

    display:none

  4. <select>

    display: block;

  5. <label>

    display: none;

  6. <span>

    line-height:1.3em !important;max-height:1.3em

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    line-height:1.3em !important;max-height:1.3em

  18. <span>

    line-height:1.3em !important;max-height:1.3em

  19. <span>

    line-height:1.3em !important;max-height:1.3em

  20. <img>

    height:<#=item.image.height #>px; width:<#=item.image.w..

  21. <span>

    line-height:1.3em !important;max-height:1.3em

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    line-height:1.3em !important;max-height:1.3em

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    line-height:1.3em !important;max-height:1.3em

  32. <span>

    line-height:1.3em !important;max-height:1.3em

  33. <div>

    clear: both;

  34. <div>

    display: none;

  35. <div>

    display: none;

  36. <li>

    width: 3%

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    width: 3%

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    width: 3%

  60. <div>

    height:1px; position: absolute; left: -1000000px; top: -1000000p..

  61. <div>

    display:none;visibility:hidden;

  62. <img>

    display:none;visibility:hidden;

Inline CSS found.

Avoid using inline CSS. Move styles to external stylesheets for better performance and maintainability.
Plaintext emails

No plaintext emails found.

Plaintext emails on webpages are bad because they can be easily scraped by bots, leading to spam.
Text to HTML ratio

6%

A higher text-to-HTML ratio signals valuable content, efficient coding, and better user experience, all boosting SEO rankings.

Text to HTML ratio is too low.

It is good to have a higher than 15% text to HTML ratio.
Media & image optimization
Image formats

png No title set

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src #> No title set

https://amazon.com/<#=item.image.src #>

com No title set

https://amazon.com/

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Images without lazy loading found.

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Technical & performance factors
robots.txt page

https://amazon.com/robots.txt

We tested your site for the robots page existence, it's validity & exclusion rules.
404 page

amazon.com/404-page-test-02f65086de26d799db4d9b68dfd8ebf2 - 404

We tested your site against a randomized URL on your webpage so that we can validate if your site returns a 404 status code.
Server tag

Server

This header tag should not be included in your webpage to avoid being used by attackers to find potential vulnerabilities.

Server tag is public.

Make sure to remove the server HTTP header tag to avoid exposing details about your server.
Server compression

gzip (GNU zip)

510.57 KB non-compressed vs 118.48 KB compressed (-77% difference)

Server compression, like gzip or Brotli, reduces the size of web resources, leading to faster load times.
Response time

982.599 ms

Response time is crucial for SEO; faster pages improve rankings, user experience, and reduce bounce rates.
Page size

510.57 KB

A smaller page HTML size ensures faster initial page load, improving user experience, reducing server load & bandwidth, and boosting SEO rankings.

Page size is too big.

It is recommended to keep your page size below 150 kB (kilobytes).
DOM size

1,455 nodes

A smaller DOM size ensures faster rendering, smoother interactivity, and better performance, especially on resource-limited devices.
Non-deferred javascript
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Non-deferred scripts found.

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HTTP requests

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  18. https://m.media-amazon.com/images/I/21W7-lndINL._SY75_.jpg
  19. https://m.media-amazon.com/images/I/21B-NkA9p-L._SY75_.jpg
  20. https://m.media-amazon.com/images/I/217GQ1a2QzL._SY75_.jpg
  21. https://images-na.ssl-images-amazon.com/images/G/01/DiscoTec/2024/HomeLifestyle/HomeSummerFlip/Homepage/QuadCards/Home_Flip_Summer_2024_315_HP_NewArrivals_QuadCard_D_01_1x._SY116_CB555960040_.jpg
  22. https://images-na.ssl-images-amazon.com/images/G/01/DiscoTec/2024/HomeLifestyle/HomeSummerFlip/Homepage/QuadCards/Home_Flip_Summer_2024_316_HP_NewArrivals_QuadCard_D_02_1x._SY116_CB555960040_.jpg
  23. https://images-na.ssl-images-amazon.com/images/G/01/DiscoTec/2024/HomeLifestyle/HomeSummerFlip/Homepage/QuadCards/Home_Flip_Summer_2024_317_HP_NewArrivals_QuadCard_D_03_1x._SY116_CB555960040_.jpg
  24. https://images-na.ssl-images-amazon.com/images/G/01/DiscoTec/2024/HomeLifestyle/HomeSummerFlip/Homepage/QuadCards/Home_Flip_Summer_2024_318_HP_NewArrivals_QuadCard_D_04_1x._SY116_CB555960040_.jpg
  25. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/MothersDay2025/Fuji_MD25_SingleImageCard_1x._SY304_CB545991451_.jpg
  26. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Easter25/Fuji_Desktop_SingleImageCard_Easter25_1X_EN._SY304_CB548389703_.jpg
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  28. https://images-na.ssl-images-amazon.com/images/G/01/launchpad/2023/Gateway/January/DesktopQuadCat_186x116_home_B08RCCP3HV_01.23._SY116_CB619238939_.jpg
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  31. https://amazon.com/<#=item.image.src #>
  32. https://amazon.com/
  33. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Books._SY116_CB549022351_.jpg
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  37. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Headphones._SY116_CB549022351_.jpg
  38. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Tablets._SY116_CB549022351_.jpg
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  40. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Speakers._SY116_CB549022351_.jpg
  41. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAUOct2024/RideOn._SY116_CB545223412_.jpg
  42. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAUOct2024/BuildingConstruction._SY116_CB545223412_.jpg
  43. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAUOct2024/DollDoll_House._SY116_CB545223412_.jpg
  44. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAUOct2024/SwimmingPool._SY116_CB545223412_.jpg
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  46. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Aug/MenWatches_1x._SY116_CB564394432_.jpg
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  48. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Aug/BoyWatches_1x._SY116_CB564394432_.jpg
  49. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Fuji/2021/June/Fuji_Quad_Apparel_1x._SY116_CB667159060_.jpg
  50. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Fuji/2021/June/Fuji_Quad_Hat_1x._SY116_CB667159060_.jpg
  51. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Fuji/2021/June/Fuji_Quad_Figure_1x._SY116_CB667159060_.jpg
  52. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Fuji/2021/June/Fuji_Quad_Mug_1x._SY116_CB667159063_.jpg
  53. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Laptop._SY116_CB549022351_.jpg
  54. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_PC._SY116_CB549022351_.jpg
  55. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Hard_Drives._SY116_CB549022351_.jpg
  56. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Monitors._SY116_CB549022351_.jpg
  57. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Clothing._SY116_CB549022351_.jpg
  58. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Trackers._SY116_CB549022351_.jpg
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  60. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2025/Q1DefectReduction/Fuji_Defect_Reduction_1x_Deals_Fitness._SY116_CB549022351_.jpg
  61. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Sept/Skincare_1x._SY116_CB563150139_.jpg
  62. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Sept/Makeup_1x._SY116_CB563150139_.jpg
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  64. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Sept/Fragrance_1x._SY116_CB563150139_.jpg
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  70. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Aug/Watches_1x._SY116_CB566164844_.jpg
  71. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Aug/Headphone_1x._SY116_CB566164844_.jpg
  72. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/BAU2024Aug/Tablet_1x._SY116_CB566164844_.jpg
  73. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Kitchen._SY116_CB558654384_.jpg
  74. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Home_decor._SY116_CB558654384_.jpg
  75. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Dining._SY116_CB558654384_.jpg
  76. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Smart_home._SY116_CB558654384_.jpg
  77. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Desktops._SY116_CB558654384_.jpg
  78. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_laptop._SY116_CB558654384_.jpg
  79. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Hard_Drives._SY116_CB558654384_.jpg
  80. https://images-na.ssl-images-amazon.com/images/G/01/AmazonExports/Events/2024/DskBTFQuadCards/Fuji_BTF_Quad_Cards_1x_Accessories._SY116_CB558654384_.jpg
  81. https://m.media-amazon.com/images/G/01/personalization/ybh/loading-4x-gray._CB485916920_.gif
  82. https://fls-na.amazon.com/1/batch/1/OP/ATVPDKIKX0DER:136-2937784-2502001:VVV5P9885DSZ83MGACYC$uedata=s:%2Frd%2Fuedata%3Fnoscript%26id%3DVVV5P9885DSZ83MGACYC:0
  83. https://amazon.com/favicon.ico
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